Short-form videos have taken over social media, changing how brands engage with audiences. Mauli Global explores why this trend is here to stay in 2025.

1. Higher Engagement & Virality

Platforms like TikTok, Instagram Reels, and YouTube Shorts favor short videos, increasing discoverability and engagement rates. 


2. Preferred Content Format for Users

With decreasing attention spans, users prefer bite-sized content that is entertaining, informative, and easy to consume.

3. Boosted Algorithm Reach

Social platforms prioritize short videos, giving them better organic reach compared to static posts or long-form content.


4. Ideal for Storytelling & Branding

Brands can showcase products, share behind-the-scenes content, and connect with audiences through quick, compelling videos.

5. Monetization & Business Growth

Platforms now offer monetization options for short-form content, making it a profitable strategy for businesses and creators.


Final Thoughts

Short-form video is the future of digital marketing. Mauli Global recommends businesses focus on Reels, TikTok, and Shorts to maximize engagement in 2025.