Running social media ads seems easy, but many businesses make costly mistakes. Here are five common errors and how to avoid them.

1. Targeting the Wrong Audience

Not defining a specific audience leads to wasted ad spend. Use detailed targeting options and retargeting strategies.

2. Using Poor-Quality Creatives

Low-resolution images, irrelevant visuals, or too much text can decrease engagement. Invest in high-quality graphics and videos.

3. Ignoring A/B Testing

Running one ad version without testing alternatives can limit your results. Always A/B test different creatives, copy, and CTAs.

4. Not Tracking Conversions

Many businesses focus only on clicks, ignoring actual conversions. Set up Facebook Pixel or UTM tracking to measure ROI.

5. Poor Budget Allocation

Spending too much too quickly or too little over a long period can reduce ad effectiveness. Optimize budgets based on performance.

Avoiding these mistakes can significantly improve your ad results. At Mauli Global, we help businesses run profitable social media ads that drive real growth.